Marketing management

Source: http://ciku.typepad.com/blog/2009/12/definisi-pemasaran-dan-manajemen-pemasaran.html
            http://en.wikipedia.org/wiki/Marketing_management

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. 

In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate.In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.

To achieve the desired objectives, marketers typically identify one or more target customer segments which they intend to pursue. Customer segments are often selected as targets because they score highly on two dimensions: 

1. The segment is attractive to serve because it is large, growing, makes frequent purchases, is 

        not price sensitive (i.e. is willing to pay high prices), or other factors.

2. The company has the resources and capabilities to compete for the segment's business, can 

        meet their needs better than the competition, and can do so profitably. In fact, a commonly  

        cited definition of marketing is simply "meeting needs profitably”.

Marketing management concepts that have six:

1. Production concept

The production concept believes that consumers will prefer products that are available everywhere and it's cheap. This concept-oriented production by exerting all efforts to achieve high efficiency products and broad distribution. Here the task of management is to produce goods as much as possible, because the consumer will receive a product that is considered widely available with their purchasing power.

2. Product concept

Product concept says that consumers will prefer products that offer quality, performance and characteristics of the best. Management task here is to make quality products, because consumers considered like products of high quality in appearance with traits - traits best

3. The concept of selling

Argues that the concept of consumer sales, with left alone, the organization must carry out sales and promotional efforts are aggressive.

4. Marketing concept

Marketing concept says that Kunsi to achieve organizational goals consists of determining the needs and wants of target markets and provide the expected satisfaction more effectively and efficiently than competitors.

5. The concept of social marketing

Found the concept of social marketing organizations task is to determine the needs, wants and interests of target markets and provide satisfaction to be expected in a more effective and efficient daripasda competitors while preserving or improving the welfare of consumers and society.

6. The concept of Global Marketing

On the concept of global marketing, executive managers trying to understand all the factors that affect the marketing environment through robust strategic management. the end goal is to try to meet the wishes of all parties involved in the company.

OPINION : So the conclusion of marketing management is a plan for any company in any field, in the company is in need of an excellent marketing management so that each will be marketed in order to run properly as desired. Cooperate with each other and know the 6 marketing concept.